Qingdao is renowned for being a wonderful beach destination and a green city. The city's architecture is an interesting mix of characteristically European and traditional Chinese buildings, which creates a laid-back, cosmopolitan ambience. Crimson reefs, gentle waves, and colorful sailing boats set against golden beaches complete the scene. It is a quaint and popular spot for travelers and sun seekers alike. Its climate is pleasant and its scenic spots are very beautiful.

The western part of Qingdao has an aura of classical Chinese beauty but the eastern part of the city has a more modern charm. Qingdao cuisine specializes in seafood and most dishes are mild in taste, which is very welcome. The sea gives the city a feeling of quiet expansiveness, while Laoshan Mountain brings a feeling of secluded beauty. The green stones of Laoshan Mountain, natural pearls, and original craftwork made of grass are favorites with tourists. Qingdao is also famous for its beer and you can taste and enjoy the true original Qingdao beer at the annual Beer Festival which takes place from August 12-16.